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Co-financed by:
Project Name

LCWS - “Free Spirit”

Project Code

CENTRO-02-0752-FEDER-043709

Main Objective

To reinforce the competitiveness of small and medium companies

Region of intervention

Centro

Beneficiary entity

LCWS Brands, Lda.

Date of Approval

12-07-2019

Start Date

01-03-2019

Date of Conclusion

28-02-2021

Total eligible cost

1.116.659,88 EUR

European Union financial support

FEDER – 500.000,00 EUR

Objectives
  • Strengthening the Company’s capacity to distribute in the market products with distinctive characteristics and properties that are valued by the market;
  • Promotion and expansion of marketed brands, without loss of identity;
  • Promotion of the notoriety and presence of the brands represented in international markets and expansion of their presence to new geographical markets, in order to ensure the strengthening of the weight of international markets;
  • Creation of the organizational and logistical conditions indispensable to the sustainability of its future growth, based on a reduction of lead times, by increasing the levels of agility in all its flows, resulting from the importance of meeting deadlines in the sector;
  • Increase in the Company’s direct sales in foreign markets;
  • Expansion of the Company’s presence in various geographical markets, with a view to being present in 20 post-project countries, namely Switzerland, France, Luxembourg, United States, Germany, Spain, Andorra, Canada, Angola, Netherlands, United Kingdom, Belgium, Brazil, Mozambique, Italy, East Timor, Australia, South Africa, Slovenia and Hong Kong;
  • Increasing LCWS’ reputation in the global marketplace.
Activities
  • Conducting visits to various international fairs in the sector, such as the “Perfect Serve” fair; “BCB” fair; “Berlin Bar Convent” fair; “Horeca Expo Ghent” fair and “FIBAR” fair;
  • Strengthening the digital presence;
  • Hiring of a new technical staff to integrate the marketing department, with functions at the level of digital marketing;
  • Private events for tasting the products distributed by LCWS;
  • Reverse missions;
  • Carrying out prospecting and fundraising activities in new markets;
  • Development of diverse communication material;
  • Marketing campaigns;
  • Advertising in specialized magazines
  • Recruitment of a new technical staff for the commercial area;
  • Development of an e-business platform for products in the Company’s portfolio;
  • Market research.
Expected results
  • Increase in international turnover;
  • Investing in new emerging export markets;
  • Increase in the Company’s sales in foreign markets;
  • Increased LCWS awareness;
  • Increase in the number of visits to the Institutional website.